Crowdsourcing Goes Large

Fiat have taken the concept of crowdsourcing to the next level by using this platform to help design their latest range of cars the Fiat Mio.

Everyday people get to log onto the site check out the videos of the developments being made to the car, discuss with other participants what they like, dislike, think can be improved etc. The kind folks at Fiat even provide links for inspiration, incase you are lacking in the ideas department. There is a strong push towards the use of social media for this project with Facebook, YouTube and Twitter being used heavily to garner interest and participants.

Since the project started there have been 2, 313,914 unique visitors, 15,331 comments, 10,666 idea submissions, and 17,569 regular participants.

The presentation of the Fiat Mio was the conceptual highlight of the most successful Motor Show in history: no fewer than 750 000 people were able to learn about the world’s first collaborative car. Those who were there loved the beautiful futuristic design, touch-sensitive interactive totems and the technologies suggested collectively. What do you think of the Fiat Mio?