Idea Bounty | Brief | Can in Cool Hands

Can in Cool Hands

Deadline: 2009/03/31

The deadline has been reached for the Red Bull brief. Check out the interview with the winner on our blog.

Red Bull has been available for 21 years in several countries and has always remained the number 1 Energy Drink since its launch. Drinking Red Bull in your favourite club, bar or restaurant symbolises fun, activity, open–mindedness, and an eagerness to meet people. We want you to develop a concept for a new Red Bull drinking ritual that captures all these values.

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