New Brief Live - MiWay.co.za
Daniel Neville
Life never seems to slow down for the Idea Bounty crew... In between making sure that the best Ideas submitted in answer our last few briefs do indeed get paid we have put together a new pipping hot one for you to tackle.
The team over at MiWay.co.za - a direct, short-term insurer that focuses on motor and household insurance - are looking for ways to grow the awareness around their brand and industry category in general. They are willing to part with $3000 for the best digital/online Idea that manages to achieve this goal, and hopefully go viral too. MiWay is an extremely fun and somewhat slightly offbeat brand so there is loads of opportunity here to be very very creative and possibly even a bit cheeky....
To see the full brief click here. Start rubbing those nipples for inspiration - ready, set go!
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