The Capitec Bank Top 30
Daniel Neville
For those of you who have no idea what the Top 30 is here is a bit of an explanation - Starting with the awarding of the Peperami brief last year, and followed by the brief from the Allan Gray Orbis Foundation, we here at Idea Bounty have started handing out Gold, Silver and Bronze Awards to the top deserving creatives from each brief. The number of awards for each brief will depend on how many truly outstanding Ideas we received. These Awards are there to help you brag about your good Ideas and they need to be worthy of this!
Comments
Having spotted the so-called 'winning ad' in the paper today
I think Idea Bounty owe it all of us ( especially the silver and bronze award- winners) to actually show what ideas were rateed the most outstanding.
While I much appreciate the Bronze award and compliments the medal winners all received, I am personally confuseed and disappointed by the final choice for the Gold... Unless the ad I saw today 27 March was another ad
and not the Idwea Bounty Gold?)
That said, we all
sweasted blood to get the best out for Capitec, so the least Idea Bounty should consider is an on-line exhbition of ALL the award winning work.
Including the Gold Award winning one...
It couldn't possibly be the ad I saw in the paper today?
Does anyone else agree with me...
Speak out!
Agreed. not at all convinced it is a winner ad.
Hi Márcio, Greg & Patrick
Thanks for voicing your concerns.
Personally I would love to show off all the Award winning work, unfortunately as it currently stands our system is not geared towards this for a number of reasons;
1. All the Ideas that have been received belong to the creatives who submitted them, this is the case even now that the brief is closed and the winner award. This means that we cant publish Ideas without the permission of each individual creative who submitted an Idea. We built Idea Bounty to work in this way in order to protect your Ideas - The bottom line is we dont want your Ideas to be used without you being remunerated for them.
2. The Ideas come in many different formats and as such this makes publishing each Idea in a way that makes it easy for every one to read them a bit harder - although not a real reason not to publish the Ideas we feel that if we do publish them it should be done in a uniform way.
We do hear all of your comments and agree that you all, as you so rightly put it, "sweated blood to get the best Ideas out" and deserve A) Better feedback on your Ideas and B) A chance to see the other ideas
Currently we are working on a whole bunch of changes and addition to Idea Bounty that will do the above. A) we are implementing a feedback system where for every Idea you submit you will receive a break down across five areas at the close of each brief. This breakdown will provide you will feedback about your idea, what was strong, what was weak and any other comments. B) There will also be an option at the close of every brief from those who have not had their ideas purchased to publish their Ideas for the rest of you to see and comment on.
As for the Capitec ad you saw in the paper this weekend - it was indeed the winning Idea - the rational behind it being picked as the winner is as follows.
* It was simple, yet still slightly cheeky and could be executed quickly within the time frame.
* It communicated everything it needed to in simple language and cleaver copy.
* And lastly the clincher was that it was the only concept that referred directly to the Global One account and what it it. Up to this point this has never been something that has been communicated in ads up to this point. This concept gave an opportunity to place the Global One account and its icon in context within the ad.
As we have mentioned before the winner was picked after long deliberation and debate - all of the awarded Ideas were of excellent quality and many of them could have been run as spectacular ads. It was just a case of one concept having slightly more pull with the Capitec Bank team at the time which added in clinching the win.
I hope this helps with your questions - please shout if you would still like to throw questions or even abuse our way!
Cheers,
Daniel
daniel@ideabounty.com
I've got to agree - not being able to see the winning executions is FRUSTRATING!!! Please advise WHICH newspaper the winning Capitec advert appeared in on March 27? And on which sites can I find the banner ads? Surely that's in the public domain?
Márcio Monteiro on 27/03/2010
Hi!
I think you should Show the winners. I´m sure all of us were curious about that!
Thanks.
Márcio