Crowdsourcing a Brand for London

Crowdsourcing can be used for almost any campaign, but I really think the "A Brand for London" project is best carried out by asking the masses for their input. In response to the tender for a new brand for London, Moving Brands have thus decided to make all their development work public in order to get feedback. "We think it's important that a public brand like this isn't designed behind closed doors...we would like to hear your opinion".

This makes for an instant focus group and a real way to get the public on your side, all things which would make the final product more relevant and probably more interesting. They've asked for feedback through comments and tweets at their stream: @we_are_london.

A city can only be defined by its people so I was really pleased to see the way the project is unfolding. Have a look at some examples below: