The Idea Bounty Blog

An explanation & the way forward

by Idea Bounty on 2014/10/29

Our fellow Bounty hunters,

We’re terribly sorry for the silence – we realise it’s not cool and while we aren’t making excuses, we do want you guys to know what exactly went down in the lead up to our inactivity on our last two briefs.

So in the interest of full disclosure – here it goes.

1)    MorphSuits

The short version of this story is that due to a series of complications and business issues that the client had to deal with we are unable to award a bounty for this brief, this is not ideal at all but it’s all we have to work with. We know it sucks but we don’t feel its right to proclaim a winner without a reward. We apologize for any inconvenience caused – however in future – we’ll strive to ensure we avoid similar situations if possible while playing open cards with you."

We have since closed this brief and it’ll be removed from our backend.

2)    Brand X

The Brand X brief came to us via one of their partner agencies – who have since, stopped replying to our messages and phone calls. While we aren’t sure exactly why this would happen – we can only assume that there was a breakdown in the relationship between agency and business and as a result, our services – your services – were no longer required.

As we’re sure you can understand, relationships are of paramount importance in a business context and unfortunately, they don’t always work out.

While we really appreciate all the ideas – they were great as always btw – we have no choice but to close this brief and remove it from our backend.

Again, we’d just like to reiterate that the above are not excuses – it’s simply the lay of the land. We have learnt some valuable lessons though.

Right, so that’s that, now where to from here?

Well we have a new brief coming very soon and attached to it – a nice fat bounty.

We’ll also be launching a Facebook page which we’re hoping will become a rich source of inspiration for ideas and we’d love to see you there!

If you have any thoughts, post them in the comments – otherwise, the next time you hear from us it’ll be with a new brief.

See you on the otherside!

The Idea Bounty team.

Peperami 'The Animals Second Coming' :: Winner Announcement

by Idea Bounty on 2013/11/04

What better way to kick off the week that announcing a winner! We are very pleased to announce that the Peperami team has settled on a winning idea and have awarded the full $10,000 Bounty! 


Peperami Logo

Please congratulate A.G Major who managed to clinch the win after a very hard fought battle of the ideas. We have gotten in touch with A.G who has opted to remain semi anonymous. All we can say is that he put forward a cracker of an idea that in the end won due to its simplicity and propensity to be executed in multiple channels. Congratulations A.G! 

But wait - There is more. Considering that the final battle for the winning idea was so hard fought the Peperami team have decided to award the three next best ideas a runners up cash prize of $800 each! Congratulations to the runners up below - you really do deserve this little reward. 

1) Kevin Baldwin 
2) Steven Baulk 
3) Richard Harris 

To the rest of the community who contribute - thank you so much for all your ideas and input! Here are a few words from the Peperami team to thank you. 

“Once again we were really pleased with the response to the brief & delighted with the number of entries we received. There were some fantastic ideas and many showed a deep understanding of the Peperami brand and the humour of The Animal. We were pleased that one of the community who was a winner with Peperami the first time we used Idea Bounty has re – entered this time around and is one of 2013’s runners up demonstrating what a great network the Idea Bounty provides. Thanks to all who entered their ideas and thanks for the wonderful creativity!” 

~ Matt Burgess & Alec Mellor, Peperami Brand Team   

That's it for now - keep an eye open for our next brief which should be making an appearance in the next couple of weeks. 


Peperami 'The Animals Second Coming' :: Shortlist

by Idea Bounty on 2013/10/30

As you all know we hosted a brief for Peperami last week which marked the return of The Animal to Idea Bounty. As expected this brief was hotly contested and we received hundreds of ideas. After many many hours of sorting through all the submissions and debating the merits of each we are proud to announce the shortlist of the top 10 ideas. 


Congratulations to the below creatives - especially Kevin who has been a winner on this brand before - for making the top ten.

Kevin Baldwin x 4 
Steven Baulk 
A.G Major x 2
Richard Harris 
Lukasz Gromkowski 
Rebecca Taylor 

We are planning to announce the winner on Monday next week so keep your eyes open!  

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