The Smart Drop By Evian Water
If I had to take a closer look at the list of my current favourite brands in the world I would have to say the one common thing they all share is that they have taken their core product or service and created something new that totally enhances the already existing brand experience - think the Nike + project. To me this is the direction that more brands need to be paying attention to when it comes to planning how you can relate and speck to your consumers. Consumer experience enhancing projects get me excited with is why this project from Evian Water sparked my interest. Basically the Smart Drop Project is a new digital object that allows you to order water when you need it.
The Smart Drop does look like a very beautiful little device (almost Mac like in its design) and makes use of a WiFi connectiontion and a HTML5 app that does all the work. I think this is a very interesting idea in terms of it being an attempt to build a value adding customer experience but im not so sure how useful it really is. For example would one not just add bottled water to ones weekly shop? What do you think?