The Tourism Vending Machine

Daniel Neville

Ever since the Coca-Cola Happiness Machine we have seen more than one vending machine type instillation pop up - infact Coke are becoming the masters of the tactic at the moment. Now we have a new vending machine but this one its promoting tourism to British Columbia.

Yes that is a giant 14 foot tall, 10 foot wide vending machine that spits out everything from bikes to sleeping bags and surf boards. A fun little tactical stunt - hard to measure its effectiveness but it sure did get them some publicity. What do you think?