The Lorem Ipsum Recruitment Campaign

Recruitment campaigns are by and large often very boring things, companies tend to use the same tried and tested channels when it comes to recruiting new staff. However when you are a creative agency it becomes very hard to find the creatives you are looking for and once more to entice them to apply for a job you have to really grab their attention. One sure fire way to do this - place your ad on Lipsum.com the worlds most used Lorem Ipsum site. 

I love the this idea is taken just those few steps forward -  hiding the job ad in the Lorem Ipsum itself is such a great idea and really proves that smart targeted communication achieves better results. Really good results actually. Over 220,000 people pasted the job ad into their mockups and over 14,000 of them clicked through to the job application page. Not bad hey. What do you think?