Macy's Awesome Augmented Reality Christmas

Zac Rusagara

Augmented reality seems to be something that a few people have toyed with, many have tried and few have done anything truly cool and different. Well, here is someone that seems to have done AR right and done it well! Macy’s – the US department store – has dominated with its Christmas campaign that makes use of awesome AR for a Christmas card.

The app works rather simply, it allows you to choose your favourite characters, take photos and then customise the virtual cards. Check out the awesomeness here. What do you think of it? Have you seen any new cool AR campaigns you can share with us?