Disaronno Update

Zac Rusagara

In order to prevent further nail biting and to help prevent hyperventilation in anticipation of the winners’ announcement, we thought we should update you on the progress of the Disaronno brief. We also want to say Thank You very much for your ongoing patience. We know that many are anxious to find out who walks away with the prize. We are doing our absolute best in pushing for a winning concept!

As you know we already have a shortlist to this massive $25,000 brief, and you can check out the full shortlist here. But why is the winner announcement taking so long, I hear you ask. Is there going to be a winning creative chosen and if so when are we going to find out who this person is? The answer is two fold and I’m going to level with you – honesty is the best policy, no?

Firstly, the ideas that were shortlisted are all excellent! Yes, ironically this is one of the reasons delaying the winner announcement. The Disaronno team has communicated to us that they are having difficulty choosing the winning idea(s) from the shortlist. They have since gone through all the ideas again and, managed to agree on the top three ideas – we don’t know what they are – and they will be choosing a winner(s) from these ideas.

Secondly, as some of you might know, Disaronno is one of the sponsors of the International Rome Film Festival, which runs from 27 October – 4 November. This means that some of the Disaronno team have not been available to discuss the shortlist in depth.

Furthermore, we know that you have all spent a lot of time developing and hashing out your ideas, hence, though we might want a winning idea, it is very important that we make sure the Disaronno team have looked through all the submissions thoroughly and haven’t overlooked any awesome ideas. It’s a balancing act pushing for a winning idea, while making sure that each submission has been given a fair evaluation.

In conclusion, we are chasing the Disaronno team hard for the winning idea(s). Unfortunately, we can’t give you an exact date as to when the winning idea(s) will be chosen, but it won’t be too much longer now. This announcement is well overdue.

Once again, a big thank you for being so patient while we wait for this announcement. You all rock!

Comments

asa bradshaw on 10/11/2011

how many people actually went in for this brief?

Zac on 11/11/2011

Hi Asa, do you mean how many submissions or the shortlist?

Josephine Ring on 11/11/2011

Yes, it would be great to know how many initial submissions there were.

I'm all shook up with bated breath, sweating bullets on the edge of my seat.

Josephine

asa bradshaw on 11/11/2011

i meant how many original subissions

Daniel on 14/11/2011

Hi Asa,

In total we received exactly 346 responses to the brief. These were then shortlisted to a total of 12 Ideas. You can see the full shortlist here - http://www.ideabounty.com/blog/post/2798/disaronno-shortlist