I came across this campaign a little while back but its only when I was talking to my 11 year old nephew, who knows the lyrics to most of the contemporary artists, but doesn’t really know who Genghis Khan is, that I realized how serious the matter is.
Initially intended as a project for their portfolios Matt Kappler, and Jenny Burrows have received enormous amounts of praise for these excellent works of modern art. Sadly not everyone was a fan of these posters, especially the museums, who wanted nothing to do with them. You can read the full story here.
However, I think that in order to revive and generate an interest in our history and to get the foot traffic in museums flowing we need to use such new and innovative ways of attracting the curiosities of kids and adults alike who would rather be lounging in front of their PlayStations and Wiis.