Idea Bounty Update: New Brief From Bertolli

Daniel Neville

If you have not noticed yet we have been very busy around the good ship Idea Bounty lately - we have had a cracking brief up from the UK bookies Paddy Power run for the last few weeks and on Friday a fantastic brief from Vodafone went live and there is more… This morning we reached an Idea Bounty milestone with the posting of a new brief from Bertolli.

This is the first time we have had three briefs live on Idea Bounty at the same time and we are very proud that they all come from such great brands. A little bit more about the brief from Bertolli

Bertolli is an olive oil-based spread (margarine) sold in the UK - they were originally known as Olivio before changing their name to Bertolli - and they are looking for help in developing new Ideas for the next Bertolli television ad. This is a whopper of a brief and have a nice healthy Bounty of $10,000 attached to it.. not bad hey? Check out the full brief here.

On that note I would also like to remind you of the impending Paddy Power deadline which is approaching us fast. The Paddy Power brief will close at midnight on Sunday the 6th March - don't miss the chance to get your ideas in there!

Good luck!

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amaan on 04/03/2011

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