Mrs Mac's Crusty Challenge

Daniel Neville

This has to be one of the best viral marketing/competition campaigns out there at the moment - AND its for a brand of pies. Yes thats right a brand of pies. Introducing Mrs Macs Crusty Challenge.

At its core the Crusty Challenge is a contest with a prize of $10,000 and takes the form a digital version of the classic 'hot hands promotions' where the last person left standing on a car for example wins the car. Check out the Crusty Challenge video below:

Prity cool eh? The campaign was promoted with a raunchy set of print advertisements and pushed socially through a Facebook group. Congratulations to Pete F who apparently won - you can check out what went down during the challenge here. Oh and enjoy the Crusty campaign posters below….

Mrs Mac Crusty Challenge