
Movember - Moustache's Make A Difference
Daniel Neville
Currently we are 12 days into the month of Movember (formerly known as November) which is a moustache growing charity event held during November each year that raises funds and awareness for men's health. The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The guys behind it joked about 80's fashion and decided it was time to bring the moustache back. In order to justify their Mos (Australian slang for moustache), they used their new looks to raise money for prostate cancer research… never dreaming that facial hair would ultimately lead to a global movement. I really like that Movember is not just another funny thing for grown men to amuse themselves with but actually had a point to it. If you were wondering no I am not growing a moustache but thats because I carry a beard around all year long - I like to claim I am always flying the flag!
A man must start Movember clean shaven, and grow a moustache all month long, garnering support from friends and family in the form of donations at the same time. What’s more, a man then becomes a walking billboard for the cause as his new look opens the door for him to talk about health issues affecting men – making the moustache a symbol, much like the pink ribbon is for breast cancer. The Movember campaign has grown hugely since 2003 with official merchandise lines and even an iPhone app to help you document the growing of your Mo. So I hope all the men out there reading this are growing their moustache's & all their ladies better be supporting them too . In the mean time to inspire you here is a cool little print campaign from TBWA to promote the campaign which I had to share because moustache's do make a difference.
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