Dentyne :: Rap Battle

Lifelong friends and comedic duo of Rhett and Link are at it again. This time the hilarious pair of friends compete for the affections of a waitress at a Pizza Parlour. The mysterious waitress provides a packet of Dentyne gum, thereafter Rhett and Link decided to get their rap on… here’s how it went down!

This is the height of interactive entertainment - at the end of the video Rhett and Link prompt the viewer to go back to the main site to vote for the overall winner of the rap battle. This is a really awesome campaign as Dentyne; one of the world’s largest provider of sugar free gum has sought the online comedic talents (Rhett and Link) to punt the infamous product out for them.

Rhett (Rhett McLaughlin) and Link (Link Nea) are lifelong friends andare no strangers to online video - originally from North Carolina they attended the same schools, college and even double dated their current spouses. They originally gained fame through various battles involving T-Shirts, Robotic girlfriends, Fast Food, Crayon Colours and even Guacamole (Avocado). Brilliant move by Dentine to commission something like this, expect to see more ‘entertainment advertising’ like this in the future!