
Cerveza Andes - Why Lie When You Can Teleport?
Daniel Neville
Trust a beer brand to come up with a campaign that feels like a mixture between some male fantasy science fiction world and at the same time acts as a 'get out of jail free' card when it comes to explaining to your girlfriend why you are not at home with her…. because you are at a bar. Introducing The Teletransporter - an innovative way for beer lovers to get some extra time in at the bar. Check out the case study video - its absolutely hilarious.
I will admit the campaign errs on the controversial side but you have to give it credit for its inventiveness and interactivity never mind its humour. Personally I would be wary of using the Teletransporter - duping the girlfriend with the risk of her finding out could end up landing you in the fire rather than the frying pan - but I have to admit that under certain situations it could be quite useful. Kudos to Cerveza Andes beer for putting together such entertaining campaign. What do you think of the Teleransporter? Would you use it?















Corinne on 07/08/2010
This is absolutely crazy...