The Old Spice Guy - He Personally Replies To Tweets

Mari Basson

We’re rather obsessed with Old Spice at the moment. They’ve recently introduced two new videos in addition to the first and ridiculously popular I’m on a horse viral and a more recent version here. What excites us even more is how the campaign is panning out. For two days the Old Spice dude repled to tweets and You Tube comments personally – it’s social media marketing gold.

Here's our top 5:

1. @Gizmodo asks: will anything surpass the loofah as the predominant body wash-applying technology? The answer? A live wolverine!

2. @jsbeals asks the Old Spice man to ask his girlfriend to marry him. He completes the proposal with dimmed lights, candles and a ring. She said yes (of course).

3. Old Spice responds to slightly under the weather Internet entrepreneur, Kevin Rose and even greets him in binary.

4. Ashton Kutcher tweets at Old Spice and Kevin Rose and in return gets some advice from the shirtless man and the scientific low down on his voice.

5. The Old Spice man is asked by Alyssa Milano whether he's flirting with her after the initial video response to a tweet. He responds with this video, flowers and a handwritten note from his heart to her door step.

There are many things we love about this campaign - the personalisation is obviously key but the freedom that Old Spice as the client gave their marketing team to pull this off is almost unprecidented. Getting togehter a team of creatives, tech geeks, marketers and writers to produce 87 short comedic YouTube videos about Old Spice in 11 hours in not an easy thing to do! The campaign came to an end on Wednesday when, In his final tweet and video, The Old Spice Guy (AKA Isaiah Mustafa) says, “like all great things this too must end.”

As you can imagine there is quite bit of talk about this campaing. It has set the standard for social media campaigns and you can bet your life savings it will become a campaign marketing experts will admire and follow in the years to come. This is the future of marketing. If you dont agree with me then check out all the 'mash-ups' and remixes that have already started popping up. What more could you want a campaign to do for your brand?