Crowdsourcing, Youtube, Hollywood, & You!

Daniel Neville

Youtube and crowdsourcing have combined to see innovation in a variety industries in 2010. The Guggenheim Museum is currently crowdsourcing for contemporary art, OgilvyOne has just finished their online video recruitment drive for the World’s Greatest Salesperson, and now Hollywood is making cinematic history with a feature length Youtube video.

One World, 24 hours. 6 Billion Perspectives. If your perception of Youtube is still of cute cat videos and dogs on skateboards, think again. Hollywood giants Ridley Scott (“Alien”, “Gladiator” and “Robin Hood” to name a few) is teaming up with Kevin Macdonald to produce ‘Life in a Day’. Check out the description and video below:

“Life in A Day is a historic global experinment to create a user-generated feature film, shot in a day, by you. On the July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film produced by Ridley Scott and directed by Kevin Macdonald.

The film will premiere at the Sundance Film Festival in January 2011 and will be available on Youtube. If your footage makes it into the film, you’ll be credited as a co-director and you could be one of 20 contributors brought to Sundance to celebrate with Kevin Macdonald.”

So if you want to win a trip to the Sundance Film Festival and go down in cinematic history – grab that video camera and get ready for the 24th of July!


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