The Eizo X-Ray Pin-Up Calendar

Its not often that you see a campaign as inventive and creative (never mind slightly amusing) as this one from Eizo a manufacturer of medical imaging equipment. It must be a hard thing coming up with a campaign for a product as niche as medical imaging equipment. Eizo describes themselves as makers of " high precision medical imaging displays for the examination and diagnosis of radiographs" - but they really nailed it this time with a Pin-Up calendar that they say "shows absolutely every detail"

The basic idea behind the campaign is based on that somewhat tired marketing ploy of handing out calendars to your clients (remember this is a business to business campaign) Apparently the practice of putting Pin-Up calendars is not that popular amongst the medical community, which is here the insight and eventual strap line "Eizo - shows absolutely every detail" comes into play. I cant think of a better way of creatively demonstrating a brand promise like Eizo's - props to BUTTER the advertising agency that came up with the campaign. Brilliant!