New Brief From Chevrolet!

Daniel Neville

Ever wanted to get the chance to write a television ad script for a global car brand? Ever wanted to brag to your friends that Jon Landau the producer of Titanic and Avatar produced a script you wrote? Well now you have a chance!

Chevrolet Logo

Our latest brief, titled "Passion & Practicality" is from Chevrolet who are offering an enormous bounty of $7500 for the individual with the best idea for a 30 to 60 second television commercial that will air in Europe. One the Chevrolet team have chosen and awarded the winning TV script, it will be handed over to MOFILM who will then recruit their most successful crowd sourced TV director to create the commercial in conjunction with producer Jon Landau.

Idea Bounty/Mofilm

The brief is quite a challenge - In today’s cluttered European car market, most car companies create individual car ads for individual car models. For this brief we are challenging you to develop a television commercial script that highlights the desirability and relevance of the range of new Chevrolet vehicles in a fresh, memorable and inspiring way.

Chevrolet Cars

What most people don’t know is that Chevrolet now offers a full-range of cars across all size categories, designed with European customers in mind, at very affordable prices and fuel consumption to fit their daily lives. These facts further accentuate the need for Chevrolet to tell the “range-of-cars” story through this project. The advert must therefore work to challenge notions of Chevrolet being about big, fuel-guzzling American cars and showcase the full portfolio of new cars that Chevrolet is bringing to market this year.

Not bad for $7500 eh? Get stuck in here.

Stuff About Ideas

Comments

John Green on 08/12/2011

I have an idea for a new commercial to sell Chevrolet trucks like the Silverado 2500 HD and want to know who to pitch it to. It's similiar to an existing commercial, but with a twist that would get a real response I believe. Let me know where to go from here. I am NOT a professional. Thanks

Zac on 08/12/2011

Hi John,

Thanks for getting in touch. At the moment we do not have a brief from Chevrolet where you would be able to submit an idea for a new TVC. Since we would need a brief from Chevrolet running on Idea Bounty in order for you to submit it with us, I would sugest a quick Google search to find out Chevrolet's advertising agency and then contact them directly. You don't need to be a professional, often the best ideas come from the fans/customers. In the meant time, take part in our Top Gear brief and win yourself $3,500. Good luck!