The Crowd Rebrands BP

If there is one thing that you will not have missed in recent world events it has to be British Petroleum's little slip up in the Gulf of Mexico - actually its more than a little slip up and the whole saga generally smells of blatant disregard for the environment and wildlife plus a whole load of incompetence on the part of BP.

One of the organizations that was more than a little enraged by the happenings in the Gulf of Mexico (and it is bad, for more see here, here and here) was Greenpeace and on the 20th of May they rebranded BP's log adding some drops of oil to the brands bright green sun flower type logo. Quite funny wen you consider that just a few years ago BP went through a major rebranding process and tried to position themselves as being "Beyond Petroleum"

The tale does get more interesting - Its seems that Greenpeace was not content with just rebranding BP themselves and now wants caring activists and the public to create their own rebranded BP logo that will show BP's  “predatoty nature” Basically its a redesign competition that aims at creating a new logo for BP that will incorporate the three main values that Greenpeace says BP represents, namely "oil spill disaster, death of wildlife and incompetence"

The competition is being run through the Greenpeace website and their Flickr group. There is no real prize but the winning logo will be used in a global campaign by Greenpeace, basically they are looking for something that best brings across BPs recent action, and it does not necessarily have to be the 'slickest logo' just the most biting concept.  Check out the competition page where there are some resources available to get you going. The entries are accepted until 5.30pm on the 28th June and will be displayed on the Greenpeace Flickr group - Already it seems that the crowd has responded and the entries are rolling in (some examples below) thick and fast. Just another reason not to ever underestimate the power of the crowd.