Dulux - Let’s Colour Campaign

Nothing beats joining the rest of the neighborhood in a beneficial activity. Dulux clearly felt the same sentiment with their recent “Let’s Colour” initiative. One of my hip colleagues from London was kind enough to share this video with our entire staff. The Video features various communities from all corners of the globe painting in unison.

The Let’s Colour Project is a worldwide initiative to transform grey spaces with vibrant colour. This is truly a long term objective to spread colour globally. Directed by acclaimed Music Video director, Adam Berg, the video showcases a movement of colour transcending across different cities throughout the globe. Berg’s most notable contribution was directing “Summer moved on” performed by Norwegian Rockers, A-Ha. 

So, how does this initiative work? All you need to do is sign up, suggest which country you are contacting Dulux from and await further information. It’s as simple as that! With Brazil, France, England and India going through this amazing transformation, there’s no telling who’s going to be next. Heres to making the world a more colourful place!!