Capitec Bank & the 'Great Brands of Tomorrow" brief

Daniel Neville

Last week Friday we launched a brief for Capitec Bank which was a bit of an experiment and divergence from the way in which some previous brands have used Idea Bounty. In the past a brief would typically run for 2 months - giving you all time to think about the problem at hand and produce your best ideas. This time however Capitec Bank took the brave and bold step of putting up a brief that asked for a much faster turn around time.

Capitec Bank

The really awesome news is you all stepped up to the mark and in seven days managed to produce more than 400 really high quality ideas. We are super impressed and so is the team from Capitec Bank. Charl Nel, who is the Capitec brand custodian, had these awesome words to share with you:

“Wow, what a response to a tight brief! My team and I will work through the ideas this weekend whereupon I will take the finalists to our Marketing Executive team early next week for a final decision.   

I’ve always thought the 1970s agency model still used widely is past its sell-by date, but never considered crowdsourcing as a solution. Granted, this method will not work where one needs confidentiality before a campaign launch. But this method, combined with a strong and experienced marketing team who controls strategy & package tight briefs, might just be the next big thing in our industry and the way forward to advertise concepts with in-house agencies like our Capitec-Studio executing these concepts. This takes care of the cost issue and address the issue of in-house agencies getting stale over time, by receiving hundreds of fresh new ideas from all around the world with new insights into the brand.” ~ Charl Nel, Brand Custodian, Capitec Bank

As you might have guessed the sheer quality and quality of the Ideas that were submitted have caused a slight (but good) headache for us - choosing a winner amongst such quality is hard and we want to make sure that each Idea is given the attention it deserves.

So keep an eye on this blog early next week, we will be announcing the winner soon and rolling out your concept very soon after. A big thank you to everyone who submitted Ideas, you all can call yourselves legends for upping the stake and producing such outstanding work!

Bounty Winners

Comments

Amie Price-Bates on 23/03/2010

Any news on when we find out who the winner is, i can take all the suspense!!

Amie Price-Bates on 23/03/2010

make that CAN'T take all the suspense!!

Daniel on 24/03/2010

Hi Amie,

I know nor can we! The team over at Capitec is debating the submissions very hard - we will have a winner for you by Friday I promise!

Amie Price-Bates on 24/03/2010

Hi Daniel,

Thanks for getting back to me. Friday it is then. I think i'll manage to cope with that wait :)
Fingers crossed!!

Carla Maritz on 25/03/2010

only one more day ... cant wait to see either !

Archer King on 25/03/2010

Congratulations to the bounty winners - we look forward to seeing your ad in print and banner online. And well done award winners.
Thank you for the opportunity to work on the Capitec brief - it was fun. (Also I think projects that are not drawn out over an excessively long period - may be the route for clients to travel in the future).
Best wishes