Idea Bounty On CNBC Africa

Daniel Neville

When we launched Idea Bounty in October 2008 crowdsourcing was a concept that was beginning to become not just a buzz word amongst marketers but something that they were actively tying into their brand strategies. From Doritos and the continued sucsess with their 'Crash the Superbowl' competition to Volkswagen in the UK and their "The Peoples Review" campaign its clear that crowdsourcing is very much here to stay.

Picking up on this trend 'The Entrepreneurial Edge' - one of the shows that airs on CNBC Africa - took a closer look at how crowdsourcing is being applied in business and kindly asked us to join them on the show. Enjoy.