Need an Online Education?

Let’s be frank, if you’re an advertising professional without online knowledge you’re screwed. Well yes, I said it – there’s a greater demand for online marketing skills than ever before. The Internet has changed the marketing landscape forever, it’s not just a flash in the pan – it’s here to stay for good. But, you probably know this already.

So, where do you start? Where do you go to get a legit qualification that prepares you for the new media landscape that is evolving as we speak?

A)    You teach yourself
B)    You shut your eyes and pretend the eVolution isn’t really happening and you can get away with print and TV ads alone
C)    You know eVerything already
D)    You do an online marketing course presented by experts in the field

If you said A) – good luck, it’s doable, but not easy, B) uhm, well good luck and possibly goodbye client C) – awesome! and D) read on:

There’s an online marketing course through GetSmarter presented by award winning agency Quirk eMarketing. It’s an 8 week course that essentially boils down to an hour’s work a day – not too bad if you consider that you get a certificate, and cover 15 online marketing disciplines.  This is all presented online through course notes, video lectures, online quizzes, discussion forums and expert support from the GetSmarter an Quirk.

This is the second course Quirk will present after the phenomenal success of the first one and what makes it incredibly exciting for us is that Idea Bounty has contributed with a chapter on Crowdsourcing and we’re super stoked.

You will be equipped not only with technical knowledge, but also with the chance to put your skills to practice through weekly assignments. The course is based on the hugely popular textbook eMarketing: The Essential Guide to Online Marketing, compiled by Quirk (really worth downloading if you haven’t done so yet).

You will learn how to build brand awareness online and engage with your target market through online marketing platforms and gain the skills and confidence to apply your own online marketing tactics and strategies in the workplace.

The course kicks off on 8 March and registrations close on 26 February.