Virtually Anyone Can Be a Gardener

Mari Basson

It’s strange how the most brilliant ideas are often the most obvious – once someone else comes up with it! When I saw this idea I thought it’s brilliant, yet so blatantly obvious in a world where fresh produce and online are massive trends.

Virtual Farming

Let’s face it we’re not all born with green fingers or the patience to grow a flourishing vegetable garden either! Now, you can have your own vegetable garden and weekly fresh produce without getting your fingers dirty. With Le Vendure Del Mio Orto - Azienda Agricola Giacomo Ferraris lets anyone build an organic garden right from their web browser.

Firstly users select a garden size based on the number of people they'd like to feed. A 30 m² virtual garden is sufficient for 1–2 people and costs EUR 850 per year. Then the virtual gardener can choose from 40 different types of vegetables, using a highly intuitive interface that includes information on expected yields and harvest times. Further optional extras include a photo album of the garden's progress, herb and fruit beds, and even a scarecrow with a picture of the customer's own face (to scare away those virtual crows)

Once you’ve designed your garden and paid the fees planting begins in real life on the farm, which is located between Milan and Turin in northern Italy. As the organic produce grows, it's picked and delivered to your door within 24 hours. Weekly deliveries are part of the package.

Next up I’d like to design my own house online and do the entire interior decorating myself from the comfort of my desk (or bed for that matter) - and voila - move into my dream home fully furnished. I can have a house warming party wearing the dress delivered to my door that I designed online last week and perhaps even that dream guy I created on that other site can show up in the flesh with my favorite flowers in hand (well that’s pushing it, but a girl can dream!)

(source: Springwise)