Campaign Of The Week: The Ponder Beard

Daniel Neville

I have a beard and am very proud of it - and my girlfriend has let me keep it for almost two years, which has to be some kind of record. Amongst other things, such as looking sexy, beards are meant for stroking. Stroking induces thought - I will bear testament to this - and thought prevents you from doing stupid things, or so you'd hope.

Why am I telling you this? Well the other day I came across this campaign called "Give It a Ponder" by LG Mobile Phones. Basically the campaign centres around American actor James Lipton who lends his beard to youngsters in order to help them think twice about their texting habits. Responsible texting, I think you would call it.