Stopmotion Wednesday: Erbert and Gerbert’s Human Flipbook

Mari Basson

Today’s stopmotion spot belongs to a sweet and very original viral ad I discovered a week ago. It’s for Erbert and Gerbert’s. The team behind this masterpiece used a grand total of 150 shirts and 150 still images. These were then ironed onto the shirts very meticulously - resulting in two days’ ironing! The model is an intern - some interns do exceptional things during internships - and he did an impressive 9 hours of standing while the final animation was put together. All of this, ladies and gentleman, boils down to a spectacular 35 second video which we’re very excited to feature. Enjoy!