Simple Engagement

Katharina Scholtz

While pondering the question of how you get people to engage with a brand in a setting dedicated to a different kind of entertainment (yes I am referring to the Levi’s music brief) I came across this incredible Flash game.

It involves a few different kinds of pleasure: visual, a puzzle to keep you occupied and the reward of some sounds when you get it right.

It’s thus simple and quite beautiful and definitely engaging. Three things one would have to say about the winning idea for the current bounty. Perhaps helpful for idea generation?