Idea for Solutions or Campaigns?

Matt Riley

Today I stumbled across this brilliantly simple idea to solve a big problem (thanks to adverblog). The problem is that there are millions of people crammed into corporate offices around the world whose basic human right to access YouTube and other video sharing sites has been denied by office bandwidth restrictions.

The folks behind the marketing of AC/DC’s comeback album , Black Ice , have decided they needed to expose this down trodden faction of society to the new music video regardless of bandwidth restrictions. Here comes the brilliance….

They produced an Excel version of the video. One that is easy to mail around and share, and no doubt office parks around the word are rocking out!

This got me thinking. How often do companies create expensive brand campaigns created and completely miss the simple solution?

The current Microsoft campaign ‘I’m a PC’ is probably a good example of this.

Microsoft has essentially thrown advertising money onto the bonfire of debate, and helped create a few more cutting Mac ads that offer up a different solution ….

First there was this one, then this one and finally the latest one I’ve seen is here

Perhaps the obvious is a good place to start sometimes?