In order to prevent further nail biting and to help prevent hyperventilation in anticipation of the winners’ announcement, we thought we should update you on the progress of the Disaronno brief. We also want to say Thank You very much for your ongoing patience. We know that many are anxious to find out who walks away with the prize. We are doing our absolute best in pushing for a winning concept!
As you know we already have a shortlist to this massive $25,000 brief, and you can check out the full shortlist here. But why is the winner announcement taking so long, I hear you ask. Is there going to be a winning creative chosen and if so when are we going to find out who this person is? The answer is two fold and I’m going to level with you – honesty is the best policy, no?
Firstly, the ideas that were shortlisted are all excellent! Yes, ironically this is one of the reasons delaying the winner announcement. The Disaronno team has communicated to us that they are having difficulty choosing the winning idea(s) from the shortlist. They have since gone through all the ideas again and, managed to agree on the top three ideas – we don’t know what they are – and they will be choosing a winner(s) from these ideas.
Secondly, as some of you might know, Disaronno is one of the sponsors of the International Rome Film Festival, which runs from 27 October – 4 November. This means that some of the Disaronno team have not been available to discuss the shortlist in depth.
Furthermore, we know that you have all spent a lot of time developing and hashing out your ideas, hence, though we might want a winning idea, it is very important that we make sure the Disaronno team have looked through all the submissions thoroughly and haven’t overlooked any awesome ideas. It’s a balancing act pushing for a winning idea, while making sure that each submission has been given a fair evaluation.
In conclusion, we are chasing the Disaronno team hard for the winning idea(s). Unfortunately, we can’t give you an exact date as to when the winning idea(s) will be chosen, but it won’t be too much longer now. This announcement is well overdue.
Once again, a big thank you for being so patient while we wait for this announcement. You all rock!
It’s difficult to imagine that other than using your Twitter account to let your friends and followers know about your weekends activities and sharing things that are interesting to you, that you can actually use your Social Media channells to make a difference to a whole lot of people in the world. Take the organization called Not For Sale, for example, and consider how they are using social media to expose and inform the world about forced labour, in effect slavery.
Unbelievably more than 30million people today are sold as slaves, more than any other time in history, most who are women and children. Not For Sale are utilizing smart activism also known as open source activism, meaning that they want to encourage individuals to use the resources available to them, be it Twitter, Facebook, or your University degree to make a difference.
How does social media help you ask? David Badstone, founder of Not For Sale explains best as follows; Well online media tools, provide us with 3main tools: Transparency, communication and empowerment. Transparency in letting the truth be known, communication in that it allows us to spread the message of social change in ways that are way beyond what any of us would ever be able to achieve on our own and empowerment in that it allows us to empower individuals across the globe in making a significant and real change.
Coupled with the power of the crowd, social Media can make a real difference in social change and in the field of Human Trafficking when used properly. Are there any socially responsible organizations that you know of that use Social Media in such a way that it benefits the crowd?
As you sit and drink your cup of coffee today, have a think about where it comes from. Who makes your clothes? Who picked the Cacao beans that made that nice chocolate you got free with your coffee.
The products we buy and use here in South Africa can also have a huge impact on people in other countries. We all Love a bargain, but what’s the real cost of your purchase? Use this Coffee calculator to find out.
Lets take a R50 t-shirt for example. Have a think about how a retailer can sell you a t-shirt for R50, and make a profit. How can they stay in business? You pay R50, the retailer pays R25 and the importer pay R12.50, and by the time transport, manufacturing cost and materials are taken out, that doesn’t leave much to pay the worker who actually made the shirt, about R1.
Who do you think can make you a t-shirt for R1? Chilren.
It’s easy for us – when we need something we just go out about buy a new t-shirt, or 2, or maybe even 3 – but how many t-shirts do we really need? How many pairs of shoes do we really need?
Every time we buy one of these products another child, somewhere else in the world has to make it. – This is the way we contribute to child labour. Ethical consumerism is about understanding what is behind the label you are buying. It is about buying and using products that don’t harm or exploit people. It is about using products that don’t harm or exploit animals, or the environment.
So how do you know what is behind the label? How do you know who is making your clothes, coffee or chocolate? How can you help rescue these children from exploitation and abuse?
Buy Fairtrade certified products.
This week is Fairtrade coffee week around the world. Fairtrade products ensure farmers and workers in developing countries a better deal– the opportunity to improve their lives and plan for their future. Fairtrade products offers consumers a powerful way to reduce poverty and instigate change through their everyday shopping. This stop Motion video explains how
This video, out of Australia, shows an interesting perspective on Fairtrade chocolate and was integral in the recent move of Cadbury in becoming Fairtrade certified
Fairtrade products now include everything from foods (Bananas, pineapples, apples, vegetables coffee, chocolate tea, olive oil, soap, flour, wine, cheese, spices) to clothing (cotton, hemp) to jelrewy, gold, candles, Fairtrade hotels and backpackers.
Want to make a big difference to a lot of people? Support Fairtrade by getting the Twitter App– ask where your coffee comes from, and who had to sacrifice to enable you to enjoy a cheaper mug full. Stay at Fairtrade hotels ) but most importantly – be aware.
Be aware that YOU make a different in every consumer choice you make – think before you act.
