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The Idea Bounty Blog in Crowdsourcing

New Brief From Capitec Bank - $5000 up for grabs

by Daniel Neville on 2010/03/12

So we have some insanely exciting news for you on this lovely Friday afternoon. The guys over at Capitec Bank have been named as one of the world's 'Great Brands of Tomorrow' by the Swiss financial institute Credit Suisse. This is a big deal not only because there are only 27 amazing brands on the list but also, Capitec Bank happens to be the only brand representing the entire African continent.

Capitec Bank

In order to leverage this awesome bit of news Capitec Bank is looking for one print ad concept and one banner ad concept by. Thursday the 19th of March (that's this coming Thursday!) and they are willing to pay $5000 to who ever comes up with the best ideas!

So if you are in need of a quick $5000 (and who isn't?) click through and check out the full brief here.
 
Good Luck (and hurry!)

Benetton Reckons Their New Face is in the Crowd

by Mari Basson on 2010/03/01

Benetton is going a bit Dove on us – it’s no longer about catwalk clichés and model attitude, they’re looking for real people, natural beauty and fresh faces. And they’re going to find this person online with crowdsourcing through a global casting session.

Applicants from all round the globe can build their own profiles and the community can vote for their favourites. The 100 highest voted entries will be featured in Benetton’s book on global style and will receive 200 Euro to spend in Benetton. From these 20 will be selected and flown to New York for the Benetton 2010 Fall/Winter campaign.

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