Idea Bounty Blog

Macy's Awesome Augmented Reality Christmas

by Zac Rusagara on 2011/11/21

Augmented reality seems to be something that a few people have toyed with, many have tried and few have done anything truly cool and different. Well, here is someone that seems to have done AR right and done it well! Macy’s – the US department store – has dominated with its Christmas campaign that makes use of awesome AR for a Christmas card.

The app works rather simply, it allows you to choose your favourite characters, take photos and then customise the virtual cards. Check out the awesomeness here. What do you think of it? Have you seen any new cool AR campaigns you can share with us?

National Geographic

by Zac Rusagara on 2011/11/11

By far the coolest campaign I have seen in a long time, not to mention that it’s even cooler for being interactive! National Geographic might not be the most sought after client, but they sure do some cool stuff. This came out of Hungary and was placed in shopping centres. It’s basically an augmented reality installation that lets people passing by interact with the type of content they would find on the National Geographic channel.

How does it work? Pretty simple: there is a huge digital screen and a high-powered camera in front of an AR marker that is stuck to the ground. So, as people step onto the marker, the content that is on the screen comes to life on the digital screen in front of them.

What do you think of it?

10 People That Look Like Their Dogs

by Zac Rusagara on 2011/11/07

I have wanted to post this blog post for some time now just for the fun of it. I am almost 100% sure that I’m not the only who finds it interesting and mildly amusing when some people just look like their pets, dogs to be specific.

The New York Times wrote an interesting article in which one of the readers comments "We pick friends that look like us. Our significant others often look like us. Of course our pets will manifest traits that we are familiar with." A very interesting angle indeed, which few can argue with. I am sure that some people might pick pets so they look alike, but I am sure there are other people out there who do it unwittingly. There has been many articles written about this interesting "phenomenon", which you can read here, here and here.

I have therefore, gone and found 10 people that look like their dogs for your viewing pleasure. If you have friends, or know of people who look like their pets, please send it to me by mail (zacr@ideabounty.com) and I will post it on this blog. Enjoy!