The Idea Bounty Blog in Stuff About Ideas

We love having a fresh new challenge to tackle and this week we have not one but two new briefs for you all to tuck into.

The first comes from a well known South African spirit cooler ready to drink called Brutal Fruit - the brief is looking for provocative and spontaneous type brand activation ideas to help them engage with fans and the target market better. With a Bounty of $2000 this is an awesome brief to sink your teeth into - recommend reading this one before the weekend kicks off. You never know what ideas could emerge over the weekend! 

Our second brief comes from a brand that wishes to remain unnamed (we will call them Brand X) for now - they are also looking for brand activation ideas but have a slightly different audience they would like to focus on. They are also looking for activation ideas that will allow people to experience something new and different so there is lots of space for some serious creative thinking here. 

Both brief close at midnight on the 24th of June so read up on them here and good luck! 

As we promised last week we have now managed to round off the Hiring Bounty brief that we have had cooking under the covers for the last few weeks. Like we mentioned the team managed to whittle the ideas down to a formidable short list but due to some changes in their requirements as a business they have decided that none of the finalist ideas fit the bill for them and as such they will not be choosing a winner.

We know how disappointing this is but they have said they will more than likely be back with another challenge soon and this time they will choose an idea. 

Here are a few words from the team at Hiring Bounty 

As a business that crowdsources recruitment, we see first hand the lengths member of a community will go to, to produce the best results. Idea Bounty's community was no different and we are incredibly grateful for the time and effort taken to answer our call for the next big idea. Sadly we didn't find the one big idea we were hoping for. 

Hiring Bounty is a startup and this by its very nature means we will encounter a number of hurdles in the future, I feel confident that you the Idea Bounty community will be able to solve these future problems and as such will definitely list a brief again. The power of the crowd while not always successful, should never be overlooked when faced with a business challenge. Thank you again for your hard work, yours in crowdsourcing better solutions to all problems. ~ Greg Schneider, MD Hiring Bounty

Time for an update on everything going on at Idea Bounty! 

First off we have the Hansa Pilsner which has now entered its last week before the deadline is reached. They are looking for big fresh activation ideas and we have seen more than one or two crackers come through so far. Remember the deadline is THIS SUNDAY the 9th of June at Midnight GMT. We will be announcing the process the Hansa Pilsner team will be using to choose the winning idea next week. 

Then at long last we are nearing a decision on the results of the Hiring Bounty brief - the ideas went through a couple of rounds of feedback so thank you to all of your who elaborated a little more on your ideas. We will be announcing the winner on Monday next week. 

On that note we have some more killer briefs lined up for later this week so keep your eyes peeled!