The Idea Bounty Blog

Im sure you have heard me say this a couple of times on this blog - LEGO is awesome. As a kid I played for hours with the stuff and I hope one day if end up with kids of my own they will play with it too. Having said that LEGO aint just for kids anymore and nothing proves this more than the release of their Architecture series - you almost wonder why it look them so long. 

The Architecture series follows hot on the heals of the Landmarks series which featured buildings like the Seattle Space Needle and the Empire State Building. The Architecture series launches with the Frank Lloyd Wright Collection which will apparently have six sets in total - the first two to be launched are the Guggenheim in New York and Fallingwater, the iconic cantilevered waterfall house in Pittsburg Pennsylvania.

The sets are more of a collectors item than a kids toy - apparently each set includes: specially printed landmark name plate and a inspiration booklet containing: facts, architectural significance and points of interest. Some of the set apparently have more than 2000 pieces and instructions book more than 100 pages long. These sets are defiantly for the older LEGO fans, like this one who decided to make a stop motion video of the assembly of the Fallingwater set… 

If you are a regular reader of this blog you probably remember BLU's last stop monition project called COMBO - an amazingly creative collaborative piece with David Ellis anther very talented street artist. Well twelve months later (I honestly am constantly amazed at the time and effort required to do this) BLU has out done himself and produced something that is possibly even better - presenting BIG BANG BIG BOOM

With more than 3,5 million views across various postings of the video in one month BIG BANG BIG BOOM is an "unscientific point of view on the beginning and evolution of life…and how it probably end" - Some quite heavy subject matter but I have always though the story of evolution is a perfect fit with BLU's style. This video is simply inspiring from start to finish. Everything from sound design to the amount of detail in each shot… brilliant im sure you would agree. 

Last year during October and November we hosted an amazing brief from Unilever Foods UK for one of their brands called Peperami. The brief eventually ended up producing an Idea Bounty first when two winners were picked - Kevin Baldwin and Rowland Davies. Together Kevin and Rowland collectively walked away with $15,000 for two television and one print ad Ideas. The Peperami brief also marked the highest Bounty ever paid out for a brief - never mind the fact that there were 100 runners up too! 

 

Lifelong friends and comedic duo of Rhett and Link are at it again. This time the hilarious pair of friends compete for the affections of a waitress at a Pizza Parlour. The mysterious waitress provides a packet of Dentyne gum, thereafter Rhett and Link decided to get their rap on… here’s how it went down!

This is the height of interactive entertainment - at the end of the video Rhett and Link prompt the viewer to go back to the main site to vote for the overall winner of the rap battle. This is a really awesome campaign as Dentyne; one of the world’s largest provider of sugar free gum has sought the online comedic talents (Rhett and Link) to punt the infamous product out for them.

Rhett (Rhett McLaughlin) and Link (Link Nea) are lifelong friends andare no strangers to online video - originally from North Carolina they attended the same schools, college and even double dated their current spouses. They originally gained fame through various battles involving T-Shirts, Robotic girlfriends, Fast Food, Crayon Colours and even Guacamole (Avocado). Brilliant move by Dentine to commission something like this, expect to see more ‘entertainment advertising’ like this in the future!