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The Idea Bounty Blog

Stop Motion Wednesday - eBay Stop Motion

by Daniel Neville on 2010/09/08

This weeks stop motion is another very creative bit of work produced by a student, presumably for a class project. In my mind some of the best stop motion work involving brands is produced in this way - yes it might be unguided but no one can deny the fact that it is essentially free advertising and comes straight from a consumers point of view. Just check out what Max Keily managed do with his project;

With over 100,000 views this little stop motion has not only given Max a boost as a creative but eBay got some good press out of it too. For instance this comment under the video "Wow... I wanna eBay for some reason now! :D"  Brilliant no? You have to wonder why eBay have not picked up on this and asked Max to produce more… 

Durexhibit - A Crowdsourced Poster Campaign

by Daniel Neville on 2010/09/06

Im sure all of us have our favorite brands - these might be brands that provide products or service you appreciate and enjoy or it could just be the entire package including the way the brand speaks to its consumers. One of my favorite brands falls into the latter category purely for their seriously clever and more importantly consistent communications with their consumers. The brand - Durex 

Durex

Durex in my mind has always had some of the most constant and on brand communications out there. They have also often been ahead of the curve - exhibit a) The Durexhibit which was a crowdsourced poster campaign then held way back in 2008. With an emphasis more on the message than the product the project was launched and hosted on a microsite Durexhibit.com and basically invited 16-24 year olds to create posters that would 'Persuade other young adults to think twice before risking unprotected sex"

Durexhibit

To me what made this project even better was the way the brand tied the project into National Condom Week in the UK. This imidetinaly put Durex in a good light and added their voice to those of educators, government officials, health care professionals, and NGO workers have been trying to get the message out for years - its a plus that it becomes a giant plug for their own products! The winners were decided by an online vote - there were 19 runners up and one winner who took away £500 cash and £200 in Durex products - that was out of a final pool of 500 submissions

Winning Entry Durex

The above posters by Samuel Michael took the ultimate prize but there were tons of other fantastic designs submitted - see below. What really struck me about this project is the way Durex managed to keep their brand image intact while getting young people to talk about safe sex and in the process get highly aquatinted with Durex products. By letting young people "do the talking" they managed to get some great work out of their consumers and keep their young brand image alive… and that was way back in 2008. Pretty cool eh?

Runners Up - Durexhibit

Make A Difference - Not A Noise!!

by Ravi Reddy on 2010/09/03

This is perhaps the funniest and coolest crowdsourcing projects I have come across in weeks. Wozela is a site dedicated to investigating different ways in which the Vuvuzela, one of South Africa’s greatest sporting artifacts (and controversially noisy instrument) can be used or ‘reused’ after you have annoyed the living daylights out of people. 

Wozela - some of the ideas

From watering cans, bangle stands, irrigation systems and even a muzzle for Mel Gibson, visitors are allowed to post any suggestions they may have a benefit to society at large. This is a great crowdsourcing platform even it if is full of fun and sometimes silly ideas. Having said there is always the chance that someone will come up with an idea that uses the Vuvuzela in a entirely suprising and beneficial way. If you have an idea about how to make use of your Vuvuzela throw you idea into the pot - there is a prize of R10,000 to the person who comes up with the best idea! 

Stop Motion Wednesday - No Corras Tanto: Sand Animation

by Daniel Neville on 2010/09/01

There is not much to say about this weeks stop motion video apart from the following words - creative, mind-blowing, time consuming and mind-blowing again. Seriously im not kidding - Cesar Diaz spent 3 months making this stop motion film out of nothing but sand, a light table and camera….

So are we agreed? Mind blowing or not? Check out the making of below if you are not convinced! 

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